You have to know what makes you unique and celebrate it! You have to understand what would make people come to you and hire you over everyone else in your niche and why they should. And you won’t be able to convince anyone of anything if you don’t know how you are different from your competition.
To do this, you have to study them. You don’t exist in a vacuum. Once you know what your competition is doing, you can see how you are approaching the topic differently.
What will make you stand out will generally not be one thing, instead it will be a combination of things, but it can’t be based solely on price or you could price yourself right out of business!
It might be your approach to a particular topic, or the way you deliver it.
It might be your style, or your ability to make complex issues easy to understand.
Only you know what you have to offer and how it will be unique and figuring it out is the first step to success!
Have an AWESOME day!